Yang Hui, a 29-year-old white collar worker in Beijing, said her next online purchasing plan is to buy some United States-imported pistachio nuts and Yunnan ham, neither of which are commonly seen in the capital city's supermarkets.
"Although there are abundant and various types of foods available in supermarkets, the number of imported food and regional specialties is limited and sometimes the prices are high," said Yang. "I like to purchase food online because it allows me to buy food without geographical limitation and enables me to enjoy the best prices in the market."
Yang said she will spend about 4,000 yuan ($635) every year on online food shopping, mostly to buy specialties, for instance, pineapple cake from Taiwan and dates and nuts from Xinjiang Uygur autonomous region.
"I am a person who enjoys trying food from different regions. I think it is a way to know more about different places," said Yang.
For many Chinese gourmands like Yang, the development of online shopping platforms such as Taobao allows them to enjoy various food from a variety of regions. The range spans widely from expensive products such as bird's nest, which cost thousands of yuan a kilogram, to the very cheap at less than 10 yuan per unit.
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