It is not a sprint but a marathon for Chinese manufacturers to get rid of some tainted labels on made-in-China products. In addition to continuous innovation, new marketing strategies are needed to upgrade their reputation, analysts said.
From slippers and socks to consumer electronic products such as personal computers, made-in-China goods appear in every corner of the world. They win markets with scale, but also suffer a reputation of "low price and low quality" as a byproduct.
This perception has upset some China-based, globally operating manufacturers, whether they admit it or not.
Haier Group, one of the most successful companies originating in China, which sells appliances and electronic goods across the world, revealed the embarrassing fact in a Financial Times report that most of its international customers do not know it is a China-based company.
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