CHIEF marketing officers are less optimistic about the US economy than they were six months ago, a new survey reveals.
When asked if they were more or less optimistic about the overall US economy compared to last quarter, just 29 percent of respondents expressed optimism, down 34.3 percentage points from the previous survey in February 2012.
The percentage of respondents who answered they were less optimistic shot up from 8.5 percent in February to 35.8 percent in the most recent survey. The group rating the future of the economy as "no change" increased from 28.3 percent in February to 35.2 percent.
A total of 528 CMOs responded to The CMO Survey, with 86 percent of those representing a level of vice president or above. The survey was conducted between July 17 and August 3, 2012.
"The greatest pessimism lies among business-to-business companies. These companies have not seen their markets rebound," notes Christine Moorman, director of The CMO Survey and T. Austin Finch, Sr. professor of business administration at Duke's Fuqua School of Business.
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