China's Great Wall opens first EU car plant

February 22, 2012

Chinese automaker Great Wall Motor Co Ltd opened its first European factory on Tuesday as part of its strategy to lift sales in the region.

 

The plant in the Bulgarian town of Lovech will assemble 50,000 units of Great Wall's Hover SUV, Steed pick-up and Voleex city car models and employ 2,000 people when at full capacity in 2013.

 

Investment in the plant by Litex Motors, a joint venture in which Great Wall holds a minority stake, is targeted to reach 100 million euros.