Associate Vice President, Frontier Strategy Group
Jul 09 , 2015
The rapid development of China-U.S. e-commerce is challenging traditional assumptions about how international business is conducted, but there still is a lack of understanding among foreign brands and retailers about what cross-border e-commerce is and how they can leverage it to sell their products to Chinese consumers.
Nov 28 , 2014
While many of China’s largest brands – Haier, Huawei and Xiaomi – have not yet become household names, Joel Backaler describes how China’s domestic market is changing and the companies that are focusing on developing their brand internationally.