Joseph S. Nye, Professor, Harvard University
May 12, 2017
Soft power can reach goals through attraction and persuasion rather than threats of coercion or offers of payment. Information warfare can be used offensively to disempower rivals, and this could be considered “negative soft power.” By attacking the values of others, one can reduce their attractiveness and thus their relative soft power.
Kemel Toktomushev, Research Fellow, University of Central Asia
Dec 07, 2015
China has emerged as the key trading partner of Central Asia—an accomplishment that is greatly due to Dordoi Bazaar’s success in the region. However, Beijing still has much work to do in order to improve its public image and shorten its soft power deficit in the Central Asian region.
Bruce Stokes, Director, Pew Research Center
Aug 27, 2013
Publics around the world see the global balance of power shifting, writes Bruce Stokes. Most recognize China's rising economic power. Many think Beijing will eventually supplant Washington as the world's dominant superpower.