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Lessons from Donald Trump and Michael Jordan on the dos and don’ts of trademarks in China

Sep 25 , 2017

Basketball star Michael Jordan is having trouble with it, as has Apple in the past. But Donald Trump has not.

Trademark and intellectual property protection in China has been a thorny issue for foreign companies and brands in recent years, and has particularly raised the hackles of US politicians, who have publicly berated China on the issue. Last month the US formally began an investigation into what it said was China’s theft of US intellectual property.

But as China begins a four-month campaign to protect the intellectual property rights of foreign businesses, hopes have been raised that foreign firms will get fair treatment when facing rights disputes.

In the meantime, lawyers said, companies can take measures of their own to give themselves as much protection as possible.



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