Founder, Dialogue Group
Feb 24 , 2015
Chinese leaders have advocated for the idea of public diplomacy, however implementation and execution of media and materials have been lacking – an essential aspect of China’s branding problems. Sean Ding argues that better branding requires a more open decision-making process, greater awareness of global and cross-cultural communications within the institutions, and ongoing consultation with the intended audience.
Aug 12 , 2014
Government agencies may contribute little to the already frequent exchanges between peoples of the U.S. and China – but where they can add real value is to help young leaders in both countries focus on more important things, such as climate change, terrorism, disease, and poverty.