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Soft Power
  • Joseph S. Nye Professor, Harvard University

    May 09 , 2019

    US President Donald Trump’s administration has shown little interest in public diplomacy. And yet public diplomacy – a government’s efforts to communicate directly with other countries’ publics – is one of the key instruments policymakers use to generate soft power, and the current information revolution makes such instruments more important than ever.

  • Joseph S. Nye Professor, Harvard University

    Feb 12 , 2018

    The evidence is clear. Donald Trump’s presidency has eroded America’s soft power. Only 30% of people recently polled by Gallup in 134 countries held a favorable view of the United States under Trump’s leadership, a drop of almost 20 points since Barack Obama’s presidency.

  • Joseph S. Nye Professor, Harvard University

    Jan 05 , 2018

    China has invested billions of dollars to increase its soft power, but it has recently suffered a backlash in democratic countries. A new report by the National Endowment for Democracy argues that we need to re-think soft power, because “the conceptual vocabulary that has been used since the Cold War’s end no longer seems adequate to the contemporary situation.”

  • Tom Watkins Advisor, Michigan-China Innovation Center

    Jun 07 , 2017

    China has pledged to connect Central Asia with Southeast Asia – reminiscent of the Silk Road – also connecting the Middle East and Africa with a massive infrastructure project set to surpass America’s Marshall Plan that rebuilt Europe after World War ll. Our leaders at the national, state and local level need to find ways to assure China's continued rise does not come at our demise.

  • Joseph S. Nye Professor, Harvard University

    May 12 , 2017

    Soft power can reach goals through attraction and persuasion rather than threats of coercion or offers of payment. Information warfare can be used offensively to disempower rivals, and this could be considered “negative soft power.” By attacking the values of others, one can reduce their attractiveness and thus their relative soft power.

  • Kemel Toktomushev Research Fellow, University of Central Asia

    Dec 07 , 2015

    China has emerged as the key trading partner of Central Asia—an accomplishment that is greatly due to Dordoi Bazaar’s success in the region. However, Beijing still has much work to do in order to improve its public image and shorten its soft power deficit in the Central Asian region.

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